On September 20, 2017, JCCU launched an “Ethical Consumption Special Feature Page” on its CO·OP Brand Product website that broadly introduces ethical consumption efforts of CO·OP Brand Product development with four themes, region, society, environment and people.

JCCU, as the sole national federation of consumer co-ops in Japan, define “ethical consumption” as consumers’ action to select goods and services that are environmentally friendly or related to social contribution activities. With the introduction of the site co-op members/consumers will be empowered to make ethically informed consumption choices that will bring them smiles.

JCCU will also proactively pursue initiatives related to "ethical consumption" to strengthen coop’s social and environmental contribution and to guide members to be ethical consumers in selection of products.

Click here to check the “Ethical Consumption Special Feature Page” (Japanese Only)