JCCU's mail-order business, Kurashi to Seikyo, launched a new shopping catalog on August 17 for seniors seeking to enjoy a lifestyle that reflects who they are. The catalog offers products designed to support both physical and mental well-being.
To mark the launch, the opening feature of the inaugural special edition introduces a range of products, including magnetic therapeutic wear designed to improve blood circulation and help relieve stiffness in the shoulders and lower back, along with a special feature encouraging co-op members to start walking and make it a regular habit.

Co-op Members Aged 60 and Over Account for More Than Half of Kurashi to Seikyo Customers
As a mail-order brand supporting members in their everyday lives, Kurashi to Seikyo offers approximately 8 million co-op members a wide range of products, including clothing, household goods, and health-related items.
Members aged 60 and over, who make up the brand's core customer group, tend to have a strong interest in health and a positive outlook on enjoying their daily lives.

New Catalog Launched to Meet the Needs and Lifestyles of Seniors
As Japan becomes a super-aged society, the lifestyles of today's seniors are becoming increasingly diverse. More seniors want to enjoy each day in their own way, whether through fashion, outings, hobbies, or other activities. At the same time, many experience age-related changes in body shape and various physical concerns in their daily lives.
In response to these needs, JCCU has launched a new mail-order catalog offering products and information designed to help seniors enjoy their everyday lives more comfortably. The catalog is based on the concept of "providing practical lifestyle tips to help people enjoy each day with a positive outlook, while making everyday life easier and more comfortable."

Opening Feature Focuses on Walking
Kurashi to Seikyo conducted its own survey of women aged 60 and over. The results showed that 40.7% of respondents had walked regularly for exercise during the previous three months. Among those who did not currently have a regular walking routine, 45.5% said they would like to start walking in the future, indicating a strong interest in walking.
Based on these findings, the inaugural issue features a special opening section on walking, introducing comfortable, easy-to-wear bottoms and sneakers suitable for everyday use. It also presents magnetic therapeutic wear designed to improve blood circulation and help relieve stiffness in the shoulders and lower back, as an option for post-walk body care.

Related Website
Homepage of Kurashi to Seikyo, JCCU's mail-order business (Japanese):
https://www.e-kurashi.coop/shop/top/index.html