JCCU Launches Second Collaboration with Fashion Designer Atsuro Tayama
2026.01.13
JCCU has launched the second phase of its collaboration with internationally acclaimed fashion designer Mr. Atsuro Tayama. The 2026 Spring Collection of the new apparel brand "VOYAGE BY ATSURO TAYAMA" was released on December 22, 2025, through JCCU's mail-order catalog Kurashi to Seikyo, which offers a wide range of clothing, household goods, furniture, and everyday lifestyle items.
This new collection was developed in response to the outstanding success of the first collaboration in the Autumn/Winter 2025 season, which surpassed initial sales targets by more than 50%. Notably, a lace-accented blouse from the earlier lineup became the catalog's best-selling item, and earned widespread praise from co-op members.
The spring collection is designed with Japan's March-April season in mind, a time when many people start new chapters in their lives. With this in focus, the central theme is "versatile wear," offering pieces that transition seamlessly between formal settings, such as the workplace, and everyday private life.
At the heart of the collection is a coordinated set that combines different materials. While maintaining the modern and sophisticated aesthetic for which Mr. Tayama is known, the designs also prioritize comfort and ease of movement, making them ideal for everyday wear.
Through this brand, JCCU seeks to provide adult women with more opportunities to enjoy fashion that is both high in quality and practical for everyday life.
