JCCU Hosts 2025 "Children's Visiting Day"
2025.09.30
On August 21, 2025, the Japanese Consumers' Co-operative Union (JCCU) held its annual Children's Visiting Day at its Head Office, Co-op Plaza, in Shibuya, Tokyo. This event allows the children of JCCU employees to visit their parents' workplace and learn about the Co-op's work and products in a fun and engaging way.
This initiative began in FY2023 with the aim of fostering mutual understanding between parents and children, while also enhancing childcare support and strengthening staff engagement, attachment, and motivation toward their workplace. This year, 20 families, including JCCU staff employees and their elementary school-aged children, participated.
On the day, a variety of activities were held, including a quiz using videos introducing the manufacturing process of CO·OP Brand Products, a "Children's Monitor Experience" simulating the Co-op member monitor role, workplace tours and business card exchanges, creating promotional materials (POP) for CO·OP products, visiting the CO·OP Brand Product Museum, and making parfaits using CO·OP products.
At the end of the event, Co-op's promotional character "Loveko " appeared as a special guest, much to the delight of the children.
Participants shared positive feedback, including: "It was refreshing to spend time at the workplace with my child for the first time," "My motivation as a parent has increased," and "I was delighted when my child said, 'This is my dad's company co-op's product.'"
Looking ahead, JCCU plans to continue promoting initiatives that enhance staff engagement, foster interdepartmental exchange, and support childcare efforts.
Event Outline
- Video Quiz on CO・OP Product Manufacturing Processes: Children watched videos showing how CO・OP products are made at the factory and then guessed the final product in a quiz-style format.
- Children's Monitor Experience: Participants simulated the product evaluation process, known as the "Co-op member monitor," which is part of CO・OP Brand Products development. They compared National Brand (NB) products with CO・OP products, focusing on differences in taste and aroma.
- Workplace Tour and Business Card Exchange: Children toured their parents' workplace. Special original business cards made for the event were prepared for the children, who exchanged them with their parents' coworkers during the visit.
- Making Co-op POP Advertisements: Children created promotional materials introducing CO・OP products sold at the shop on the second floor of Co-op Plaza (Loveko Mart).
- CO·OP Brand Product Museum Tour: Parents and children read together the special exhibit "Our Declaration for Peace 2025", commemorating the 80th anniversary of the atomic bombings and the end of World War II.
- Parfait-Making with CO・OP Products: Children made their own parfaits using CO・OP products such as "CO・OP Smooth and Creamy Home Ice Cream," "CO・OP Rich and Delicious Cut Mango," and "CO・OP Corn Flakes."
