Seven CO·OP Brand Products including “CO·OP Kirakira Step-Ice Cube made of Domestic Vegetables” series was awarded the “9th Mothers Selection Award”.

“CO·OP Kirakira Step” is a food brand for infants jointly developed by Japanese Consumers’ Cooperative Union and Co-opdeli Consumers’ Co-operative Union.

The award system, which is an initiative aiming to realize a society friendly to mothers in the child-rearing period through the promotion of product development and services is sponsored by NPO corporation Japan Mothers Association. It was founded in 2009. Mother-friendly goods, services and facilities are elected by voters from child-rearing mothers. 

The series was highly evaluated by the following features: use of domestic vegetables, simple processing without any food additives, time-saving and highly versatile specification, and userfriendly package.

“CO·OP Kirakira Step” mainly focuses on frozen food for infants and kids. Under the supervision of a national registered dietitian, JCCU has designed the optimal size, texture, ingredients selection. Also, recipe recommendation according to the child’s age can be accessed on JCCU’s website. It is responding to the growing needs for child rearing households.