The “CO·OP × Red Cup campaign" which is an effort to support the “School Feeding Program” in the Republic of Ghana was launched by JCCU and its member Co-ops in cooperation with the Japan Association for the World Food Program (JAWFP) in 2014. It is a 3-year program ending in 2016.

The last campaign was launched from October 1 to November 29 2016, realizing an amount of 4.67 million JPY.

In this campaign one yen from the sale of target CO･OP product is donated to WFP for the WFP School Feeding Program.

JCCU has been engaged in this activity since 2014, and the donation amount for 3 years is approximately 11 million JPY. Through this donation, JCCU anticipates nutritional improvement of children that will lead to the enhancement in the enrollment rate and the attendance rate of girls children.

Currently, in addition to the “CO·OP × Red Cup campaign", JCCU is advancing initiatives, such as the “Co-op Environmental Donation Campaign” that supports environmental groups engaged in preservation activities in and outside Japan.

Social contribution from the sale of CO·OP products is an initiative of consumer co-ops to extend social services beyond Japan.