JCCU participated in one of Japan’s largest environmental exhibitions “Eco-Pro 2016”, formerly called “Eco-Products” held in Tokyo Big Sight (Tokyo International Exhibition Center) from December 8 to 10, 2016.

The yearly exhibition is organized by Japan Environmental Management Association for Industry with the support of various Government Ministries and organizations, and this year’s event was the 18th of its series. The theme for this year’s event was: “Global warming countermeasures and environmental considerations”, “Clean energy and smart communities”.

JCCU took part in this exhibition and set up a booth with the theme “What is Ethical? And your option for shopping”. The event in the booth intended to facilitate learning on how consumers could think about the consumption of products or the use of services while considering the community and environment through quizzes and experiences.

In "Ethical expeditions GO!" section, visitors could learn the way of becoming an ethical consumer through quiz using example of toilet rolls. 

In the “Ethical Understanding Stage” corner, the ethical consumption efforts to support Japanese Agriculture and developing countries, consideration for the environment etc. were introduced through quizzes together with tasting of related products.