Co-op Internet online shopping sales exceeds 250 billion JPY

2016.07.10

The internet online shopping service for JCCU member co-ops nationwide keeps expanding in membership. The service is being used for the home delivery business. The total registration number of co-op members nationwide ordering through these sites is 3.81 million (112% year-on-year), with a total turnover of 253.1 billion JPY (105% year-on-year).

Ordering procedure has been diversified. In addition to the conventional mark sheet method the use of smartphone and personal computer for ordering have been increased resulting in the increase in growth.

Among these, JCCU provides to members of five regional business federations and twocommunity based consumer coops a centralized online shopping service “e Friends” developed by JCCU in 2000 and since its launch registered membership has steadily increased and now membership stands about 2.23 million in the fiscal 2015 (111% year-on-year).

There is also rapid expansion of the use of any iOS and Android devices for ordering of goods, search for recipes and posting of opinions, impressions on products and membership promotion. About 1.3 million people visit the promotion site per year.

In fiscal 2015 the total number of comments from users increased by 19% (119% year-on-year) and co-op members who posted comments also grew by 28% (128% year-on-year).

The opinions and comments are shared with other users for the purpose of information exchange. About 1.3million people visit the promotion site per year.

JCCU and member co-ops plan to make the service more attractive through the expansion of community features.

tags: e Friends, online shopping