July 30 is registered as "Consumer's Cooperative Day" in reference to July 30, 1948, the date of promulgation of Consumers' Livelihood Co-operative Society Law.
CO・OP Brand Products character icons and stickers to be used for a social media app LINE are launched. They are now available on sale(120 yen for a set of 16), and all proceeds from the sale of icons and stickers will be donated to organizations and groups related to Co-op's businesses and activities.
The above character is CO・OP Mixed Carrot Juice, which was first launched in 1981, in response to Co-op members' wish to feed carrots to their children who did not like carrots.