JCCU launched "Co-op Sustainable Action" with co-ops nationwide on May 23, 2023."Co-op Sustainable Action" is an initiative to realize a sustainable world by increasing the number of people who "know," "learn," and "act" on environmental and social issues through five contents.

JCCU and co-ops nationwide have been working to achieve the five numerical targets set in the "Consumer Co-op 2030 Environmental Sustainability Policy". In addition to the previous efforts, the initiative is launched to fulfill the roles and responsibilities of a cooperative organization with approximately 30 million members.

An event called QUEST was held within "Biome", an app for collecting plants and animals. As if playing a game, users post images of plants and animals they encounter. Those images are then displayed on a map. Data such as the time, location, and species name are collected which contribute to the study of climate change impacts as well as biodiversity conservation. This is a new initiative to expand the scope of environmental conservation activities that consumer co-ops have been conducting with their members for many years.

JCCU is calling on co-op members to submit sustainable recipe ideas that focus on food loss, energy conservation, or the use of certified labeled ingredients. If a recipe is selected as a sustainable recipe idea upon judging, it will be turned into a full-fledged recipe under the supervision of an expert and introduced on the Co-op Sustainable Action's website.