JCCU launched the "CO•OP × Red Cup Campaign", which is an initiative of the Japan Association for the World Food Programme (JAWFP), from October 1 to November 10, 2021, and raised 4,378,061 yen in donations.
In this campaign, one yen from the sale amount of each target CO·OP Brand Product is donated to JAWFP to support the WFP "School Meal Programme" in selected countries for the meal supply to school children.
The campaign started in 2014 and has supported the Republic of Ghana from 2014 to 2016, and the Kingdom of Cambodia from 2017 to 2019. Since 2020, JCCU has been providing support to the Republic of the Union of Myanmar to help improve child nutrition, increase school attendance and enrollment rates, and develop human resources to operate the "School Meal Programme."
The campaign was supported by community-based consumer co-ops which promoted the use of the target products including "CO・OP Noodles" to their members in their home delivery catalogs and at their stores, and a total of 4,378,061 items were purchased.
JCCU and the Japan Association for the World Food Programme (JAWFP) sent an inventory and a letter of appreciation respectively to each other in advance and held an online presentation ceremony on February 17, 2022.
Mr. SUZUKI Kunio, Executive Officer of JAWFP expressed his gratitude saying, "Myanmar is still in a very difficult situation due to the coup d'etat and the spread of COVID-19. In order to prevent the children's school attendance rate from dropping under such circumstances, we will put the donations we receive to good use by distributing take-home cookies and providing cash to purchase food."
Mr. SUZUKI Kunio, Executive Officer of JAWFP, holding the inventory
FUJII Yoshitsugu, Managing Director of JCCU, said, "I believe that the most dreadful thing for human beings is hunger, and we as consumer co-ops, built on food-related connections, will continue to engage in this Red Cup Campaign activity. In addition, we will work with JAWFP to consciously disseminate information on how the donations are being used."
FUJII Yoshitsugu, Managing Director of JCCU, holding the certificate of appreciation