JCCU and its member Co-ops in cooperation with the Japan Association for the World Food Program (JAWFP) launched the “CO•OP × Red Cup Campaign” from October 1 to November 10, 2019 to raise funds to support the “School Meal Program” in the Kingdom of Cambodia.

Within this campaign period one yen from the sale amount of some target CO・OP Brand Product is donated to WFP for the WFP School Meal Program. A total amount of approximately 5.73 million JPY was realized.

The "CO • OP × Red Cup Campaign" started in FY2014 with the Republic of Ghana was the first beneficiary country for a period of 3 years from 2014 to 2016 and from 2017 the initiative was shifted to the Kingdom of Cambodia.

In this initiative, through the support of school meal and scholarship offering, JCCU aims to improve the food nutrition of children in the Kingdom of Cambodia. This will also lead to the improvement of school enrollment rate, the attendance rate, and human resource development for school meal management.

On February 7, 2020 at Co-op Plaza (JCCU headquarters) donation presentation ceremony was held, where the amount was presented to JAWFP to support the school meal program in Cambodia. Mr. SUZUKI Kunio, Executive Officer of JAWFP (L), received the donation from SHIMADA Hiroyuki, the Managing Director/CEO of JCCU (R).

WFP School Meal Program in the Kingdom of Cambodia has been successful and now its management is handed over to the Cambodian government. For this reason, the recipient of the next CO • OP x Red Cup Campaign from 2020 to 2022 has been shifted to the Republic of the Union of Myanmar.The Republic of the Union of Myanmar started school meal initiative in 2017, relatively late among other recipient countries, and there have been not yet enough funds to spread the initiative across the country.

JCCU will continue to donate towards the activities of United Nations agencies as well as actively working with its member co-ops through the sale of Co-op products to offer support to developing countries.