Since 2011, Japanese Consumers’ Co-operative Union has been organizing “CO･OP Environmental Campaign Fund” every year to raise money to support environmental activities both in Japan and abroad. One of the aims of this campaign is to spread the environmental friendliness of CO･OP detergents and also to contribute to environmental protection.

The campaign focuses on the sale of CO･OP detergents where for every purchase of a particular laundry detergent, one yen is donated to the fund. The target products of the campaign were 11 items of laundry detergents (CO･OP Sefter-NEXT, CO･OP SefterEnergy Antibacterial/deodorant etc.)

This year the campaign was conducted between April 21 to October 20 2017 with the participation of 99 community-based consumer co-ops realizing a total amount of 4.14 million JPY.

The amount will be donated to Nonprofit Orgnization Borneo Conservation Trust Japan (BCTJ) for biodiversity conservation activities in Borneo and other organizations where community-based consumer co-ops have been working together on environmental conservation activities.

In late 1960, rainforests in Borneo started to shrink rapidly because of deforestation, coal extraction, development of oil palm plantations, etc. Oil palm is one of main raw materials of laundry detergents.

JCCU will continue to work on various environmental protection activities with environmental groups and diffusion of environmentally friendly products.