JCCU and its member Co-ops in cooperation with the Japan Association for the World Food Program (JAWFP) launched the “CO·OP × Red Cup campaign" in 2014 to extend support to the “School Feeding Program” in the Republic of Ghana for a period of 3 years ending 2016. In this campaign one yen from the sale of target CO·OP products is donated to WFP for the WFP School Feeding program.
This year’s campaign was executed from October 1 to November 20. In 2014 and 2015 the campaign realized an amount of 2.52 million JPY and 3.86 million JPY respectively. The 2015 amount was estimated to support the yearly meal supply of about 773 children.
Through social contribution from the sale of CO·OP products, JCCU and member co-ops as well as coop members and producers will continue to support UN agencies to offer various assistance to developing countries.