Parenting support CLUB inauguration


On June 20, the Co-op Net Business Federation (Coop Net) launched “Furfure parenting club” which is run by the home delivery service (Co-op Deli) to offer child-rearing assistance to child-rearing families. A dedicated site for the activity has been opened.

Until now Co-op Net has instituted child-care support for expecting mothers and for families with children up to elementary school enrollment. The package include home delivery fees reduction and discount system, parenting home catalog, and the provision of baby food recipes through smartphone application. The newly established "Furefure Parenting CLUB" aims to improve the convenience by integrate the services that have been performed up to now and to actively disseminate information through the dedicated site.

Member users (households, 6 co-ops affiliated to Co-op Net) at the time of inauguration was 347,000 people but Co-op Net aims to expand users to 560,000 in five years.

There is always a feeling of worries associated with parenting and consumer co-ops nationwide are providing solutions to these problems through mutual assistance.

tags: child-rearing support, Co-op Net Business Federation