Through questionnaire survey in the magazines "First Tamago (egg)-club," "Tamago-club," "Hiyoko-club" issued by the Benesse Corporation, Co-op was awarded the "Tamahiyo Childrearing Goods Award 2016" on March 3 2016.

The questionnaire survey was performed with a total of about 2000 respondents evaluating Co-ops as the organization producing books that serve the best interest of children between 0 month and 1 year six months old and convenient for pregnant women and mothers with small children.