JCCU aims at contributing to environmental protection activities while spreading the visibility of co-op laundry detergent through the campaign.

In 2011, “Co-op Environmental Campaign Fund” was established by Japanese Consumer Co-ops and every year donation campaign is organized through the sale of Co-op detergent (11 items) to raise funds to support environmental activities both in Japan and abroad.

This year the campaign is conducted between April 21 to October 20 2016, where for every purchase of a particular laundry detergent, one yen will be donated to the fund. The amount will be donated to the NPO Borneo Conservation Trust (BCT) Japan for biodiversity conservation activities in Borneo. 

Borneo has oil plantations where JCCU gets its raw materials for the production of laundry detergent.

This campaign is, the 7th since commencement and it is expected to raise about 5 million yen. During the last fiscal year (April 21 to October 20, 2015), 102 consumer co-ops participated in the campaign and raised a total amount of 4.5 million yen. JCCU has been promoting the development of environmentally friendly products that have received various certifications such as the Marine Stewards Council (MSC), the Eco Mark and the Forest Stewards Council FSC ® .

JCCU is aggressively spreading Eco Mark products in consideration of increasing donations towards environmental activities and to environmental groups engaged in various environmental protection activities soliciting the assistance of member co-ops.