In 1981, JCCU developed the "CO·OP mix carrot" which is a vegetable fruit mix juice based on members request for wanting nutritious vegetables to feed their children.

In commemoration of the 35th anniversary of the launch, JCCU has renewed the existing product to strengthen its competitiveness. The new product will be put on sale from June 1, 2016.

A significant change has been made in the raw material selection in response to members concern about the origin of the raw materials. The new product now uses more than 80% of local raw materials. Vegetables remain 50% using domestic carrots. Seven kinds of fruits are being used namely; apple, orange, mandarin orange, banana, pineapple, grape and lemon providing an outstanding flavor.

In this renewal, a total of 6,500 co-op members took part. Prior to the renewal, group interviews and questionnaires were carried out with 2,100 people and based on the results a prototype product was developed.

Through events and monitoring by 1,700 co-op members and their children, tasting of the product was repeatedly carried out till the final product that satisfied the members request was decided. The package design was also determined by the general consensus of 2,700 co-op members.

Since its launch in 1981, a total of 728 million bottles have been sold.