Sanchoku business and Green Life activities
Sanchoku, translated as direct transaction or direct buying routes from producers to consumers. It ican be described as a community-supported agriculture of food production, sales, and distribution aimed at both increasing the quality of food and the quality of care given the land, plants and animals - while substantially reducing potential food losses and financial risks for the producers. It is also a method for small-scale commercial farmers and gardeners to have a successful, small-scale closed market.
» Read more for more details about co-op sanchoku. (PDF 82KB)
Co-ops have been promoting sanchoku business and activities in response to consumer and members' needs for safety and secured agricultural products.
The basic aims of Sanchoku are:
- to provide safer and more reliable products
- to guarantee farm prices so farmers can continue with confidence
- to improve members diet
- to raise the standard of agriculture
- to promote sustainable production and eco-friendly business.
Co-op's Green Life activities
It summer 1995, co-op initiated an interchange program named 'Green Life'.
The program promoted a new interchange activity between the city and the agricultural community. The program allowed people to experience family ties and tangible/intangible status in the farming and fishery regions.
In 2006, 29 Co-ops in total took part in this program. The number of participants was approximately 5,500. Through this program people were enlighten on the environmental problems. We lunched a campaign under the name 'bring-your-waste-back-home campaign' as part of activities to preserve the rich and natural environment in the countryside.
